177: Talking Stick - Emotional Branding Part 1

We have something truly special for you today. A two-part episode on the topic of Emotional Branding. You might be wondering, "what is emotional branding?" Emotional Branding is for businesses that need to trigger the emotions of prospective clients. It's the emotions that get them to work with you. Most warriors are in businesses where understanding the concept of Emotional Branding and having a strategy would serve them very well. Here's how the two-parts work:

Part one, episode 177, introduces the concept of Emotional Branding. You'll come to understand what it is, how it connects with your clients, and how it will benefit you. The player for Part one is above.

In Part two, episode 178, I provide 5 specific Emotional Branding Tips and Strategies. The player for episode 178 is below.

The reason we are splitting this up is so that after you listen to both episodes, you can go back and just listen to Part two, 178, to study the tips and strategies better.

I'm very excited to bring the Emotional Branding concept to you. It was brought to my attention recently that this is a key component in how I've been helping my coaching clients. Maybe I've been overlooking the obvious. This idea of Emotional Branding is in fact exactly how I built my photography business and coaching practice. Now with further clarity on the topic, I believe I can really support you, Creative Warriors, to trigger just the right emotions with your clients that will cause them to be clamoring to work with you!

"For businesses that need to trigger their prospective customers with emotions."