From succeeding in overcrowded markets to creating customer delight, five founders share their secrets

What does your company do?

There are many ways to answer this question.

Most founders have a really good answer, some have a meandering one.

Well, let’s just say it’s always a compelling answer.

This week we have five founders to answer that question on a broader range. They function in very competitive sectors and are successfully making their mark in their respective sectors by innovating and more appropriately reinventing the wheel.

First up, we have newly inducted Shark, Radhika Gupta of Edelweiss Asset Management telling us what her company does for its customers, and what she doesn’t want her customers to not do through a great example.

Next up, we have Lalit Keshre of Groww, who is very clear who the target consumer for his company is. Starting off as robo-advisory and then pivoting into the mutual fund sector and now on their way to become a complete financial services platform.

We have another Shark from the Shark Tank panel featured in this episode. Ritesh Agarwal of Oyo Rooms has built Oyo in his own words into a leading global hotel brand. But that’s not all it is as he went on to add further.

Next up, we have Kartik Jayaraman, who founded Waycool, a food and agritech company  at the age of 40. He started off  with the simple explanation: We’re a supply chain company. At our heart that’s what we do. After that he got into the nitty gritty of what Waycool does.

Lastly, we have Niraj Singh of Spinny, who is busy building in a space that has many competitors, old and new, and he explained how he’s servicing the aspirational class of the country by delivering something the competitors couldn’t.

The Ken completed the training of 100 senior leaders from high-growth Indian companies last month. Read more about our learning programs for leaders here. Sign up by filling out this form. We have a few slots available this year.

Welcome to First Principles—the weekly leadership podcast from The Ken.

Let’s get started.