People say that style moves in cycles. From skinny jeans to mullets to Northern Soul, everything waits in the wings before returning to centre stage. So, is it freemium’s time to take the spotlight?
With AI companies increasingly choosing open access over strict paywalls, we explore why freemium is back in fashion—and what this resurgence reveals about winning in today’s market.
Also in this episode: we’ll assess the new reality of Category power, and ask how do you beat a 40-year-old tech incumbent at its own game
What to look forward to:
00:35 Freemium as a route to AI category domination
09:49 The New Reality of Category Power
17:48 How do you beat a 40-year-old tech incumbent at its own game?
There is more information on how to design your category on our blog
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Paul Maher
Jonathan Simnett
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