Season 2 Episode 19: Do You Really Want To Grow That Big? Failure And Success In Ecommerce

Being an ecommerce business at $5M and $500M are very different. And the path there isn't always possible for every brand. In ecommerce, there are very specifics parts of your businesses DNA that are required to really grow exponentially and not every brand will have the right pieces to grow super large. You should also ask yourself, do you even want to grow that big? Andrew Faris, Founder of AJF Growth, joins me to share his wisdom and insight on all these topics. After working brand side, moving to an aggregator, back to brand, and now living in agency life, Andrew has seen a lot and this episode doesn't even capture it all. Let's get started, so grab a drink and hold on. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

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Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Andrew Faris. He is the founder of AJF Growth. He grows ecommerce brands with managed services and some coaching. His expertise is in growing DTC brands from $2M-$20M with Facebook Ads especially, with a view to the economic issues along that journey. He can speak to pretty much every element of that part of ecom growth though. Currently, he is mostly trying to grow his podcast on the side of that. Want to hear more from Andrew and the podcasts he mentioned? Go to https://ajfgrowth.com/ or listen to the episodes below:
1. The Andrew Faris Podcast Episode on Failure: https://open.spotify.com/episode/4FGUbhtoVlMerZYp1PZcJN?si=b9b4870821e64374&nd=1
2. The Andrew Faris Podcast Opening the Books Mixed by Nasrin YouTube: https://www.youtube.com/watch?v=NjjPgISO5f0

3. The Andrew Faris Podcast Opening the Books Mixed by Nasrin Website: https://ajfgrowth.com/pages/mixed You can find him at... Website: www.ajfgrowth.com LinkedIn: https://www.linkedin.com/in/andrew-faris-980b84108/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ