Passion Struck with John R. Miles

BJ Fogg on How Tiny Habits Can Transform Your Life EP 388

24 snips
Dec 19, 2023
Dr. BJ Fogg shares insights on creating habits and behavior change. Topics include tech pioneers, financial revelations, fostering new habits for emotional well-being, and mapping supportive relationships. The episode explores the intersection of technology, behavior change, and health, along with practical strategies for enhancing emotional well-being.
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ANECDOTE

From Aristotle To Persuasive Technology

  • B. J. Fogg shifted from rhetoric to behavior science after reading Aristotle and imagining computers persuading people.
  • He pursued a doctorate at Stanford to study how technology could influence attitudes and behaviors.
INSIGHT

Design For Behavior, Not Attitudes

  • Design for behaviors you want rather than trying to change attitudes first.
  • Focusing on specific target behaviors led Fogg to develop his behavior model and methods.
ANECDOTE

Early Warnings On Persuasive Tech

  • In 2006 Fogg taught a class that included future tech leaders and raised alarms about persuasive profiling and deepfakes.
  • He testified (via video) to the FTC and foresaw many ethical problems now prevalent in tech.
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