
Bloomberg Talks Renault CEO Luca de Meo Talks EV Demand, Pricing
Oct 14, 2024
Luca de Meo, CEO of Renault, shares insights on the tough road ahead for electric vehicle adoption in Europe amidst raw material and battery supply challenges. He discusses innovative pricing strategies, emphasizing total cost of ownership for models like the Renault 5. The conversation highlights the crucial role of policymakers in boosting EV demand by improving infrastructure. De Meo also touches on the delicate balance needed in navigating EU tariffs and collaboration with China for a richer EV landscape, along with the importance of mental wellness in the industry.
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