Product marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise?

Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark) joins the crew to drop some inconvenient truths: most PMMs are stuck doing thankless work because nobody knows who actually runs the business. We're talking hypothesis-driven thinking, why talking to customers isn't optional, the statistical traps that make your research garbage, and why that rebrand probably won't save your pipeline. Also:

The "HIPPO problem" destroying 90% of PMM effectiveness
The three data pitfalls that make your research worthless (cherry-picking is just the start)
Why statistics courses should be mandatory for every marketer
The hypothesis-based approach that turns opinions into provable strategies
Why measuring creative team productivity is a complete waste of time
The incrementality blind spot: 99% of B2B orgs have no clue about their marketing ROI
Activity metrics you should ignore vs. the engagement signals that actually matter

If you've ever felt like a glorified PowerPoint factory or wondered why your data never wins arguments, this episode will either validate your existence or make you question everything. Either way, you'll finally understand why the role exists in the first place.