Commerce Media: What the Hell Is It?

In the debut episode of Commerce Media Matters, hosts Paul Blackburn and Nick Morgan unravel the transformative power of commerce media in retail. Discover how commerce media can combat fragmentation in marketing and drive both brand and transactional results through innovative content and first-party data.

In this episode, you’ll discover:

• The concept of commerce media and its role in the retail industry.
• Key differences between commerce media, retail media, and shoppable content.
• The rise of retail media networks and how content brings together different networks.
• How shoppable media enables seamless transactions directly from ads and content.
• Strategies for achieving frictionless shopping experiences and transactable attribution.

If you’re looking to demystify commerce media and understand its full potential, this episode is for you!

About the hosts:

• Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad impression into a potential shop front, offering a seamless eCommerce experience.

• Paul Blackburn: Paul is a digital media innovator with over 20 years of experience. At News Corp Australia, he launched the "Intent Connect" data platform and led innovation in shoppable video and the "Total Commerce" framework. Now as Chief Growth Officer at Vudoo, he helps brands, publishers, and agencies unlock new ways to monetise content through immersive, commerce-enabled experiences.
  
  

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