In this special edition of the EMJ GOLD podcast, Isabel and Jade dive into the latest insights from recent contributors and EMJ's own data to uncover what healthcare professionals really want from medical affairs.
They explore the growing challenges of engaging HCPs, question whether there's a gap between what HCPs say they want and what actually captures their attention and look ahead to what the future may hold.
Tune in for expert insights from guests including Dr Donatello Crocetta, Bora Erdemli, Cécile Janssenswillen, Dr Natalia Barkalina and Dheepa Chari.
EMJ GOLD: Pharma news, views and analysis