Ep 296: Is PINTEREST Still a Viable Marketing Strategy in 2025? (w/ Heather Farris)

Sep 23, 2025

Join Pinterest marketing expert Heather Farris as she dives into the future of Pinterest in 2025. With over eight years in the field, she emphasizes the need for authentic, creator-generated content amidst the rise of AI. Heather sheds light on adapting to algorithm changes, effective pinning strategies, and optimizing boards for visibility. Discover how video pins, content repurposing, and a sustainable pinning routine can boost engagement. Plus, learn practical tips for marketers in B2B and informational niches to thrive on this evolving platform!

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ADVICE

Increase Volume, Prioritize Consistency

Increase pin volume to accelerate growth; aim for 4–5 pins daily if sustainable.
If you can only do one pin a day, choose consistency over frequency to avoid burnout.

ADVICE

Use Short How-To Videos

Use video pins (how-to, step-by-step, or storytelling) to stand out because many AI creators only post images.
Keep videos short, actionable, and end with a clear call to action to drive clicks or conversions.

ADVICE

Repurpose Instagram Reels Properly

To repurpose Instagram reels, claim Instagram in Pinterest, upload to a secret board, add keyword title and description, then move to a public board.
Change the destination link to your desired asset and edit music if needed before publishing publicly.

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In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.

Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success.

Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales.

Key takeaways include:
- The importance of authentic content in the age of AI
- Navigating Pinterest's algorithm updates
- Effective pinning strategies and board optimization tips

Tune in for actionable advice to boost your Pinterest marketing efforts!

Chapters:
0:15: Introduction to Pinterest
1:50: The AI Impact on Pinterest
2:56: Navigating AI Content Challenges
6:37: Pinterest Algorithm Updates
11:06: Effective Pinterest Strategies
19:49: Repurposing Content for Pinterest
23:27: The Start, Scale, Succeed Virtual Conference
26:41: B2B and Informational Content on Pinterest
38:04: Simplifying Your Pinterest Workflow
39:24: Tools and Resources for Pinterest Marketing
41:46: Services Offered by Heather Farris

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