The Best One Yet 🍫 “Regina George’d” — David calorie controversy. AI’s Brain Fry. Dick’s Sporting madness. +St. Paddy’s Stock Luck
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Mar 17, 2026 A calorie-counting lawsuit over a popular protein bar and how lab methods and ingredients can change the math. The risks of juggling multiple AI assistants and where productivity starts to slip. The surge in youth baseball spending and why a major sporting retailer is cashing in. A playful look at whether St. Patrick’s Day brings stock-market luck.
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Nutrition Labels Have Big Regulatory Leeway
- The FDA allows multiple calorie calculation methods and accepts ~20% measurement variance for nutrition labels.
- That regulatory leeway and EPG's partial non-absorption create ambiguity consumers don't usually expect.
Calorie Counts Depend On Testing Method
- David Bar's calorie dispute hinges on measurement method differences, not just false labeling.
- The bar contains EPG, a fat substitute that bomb calorimetry shows as 270 calories while FDA-approved methods for EPG yield 150 calories.
Turn Legal Drama Into Marketing Opportunity
- Treat the lawsuit publicity as potential marketing; David Bar responded offensively with a commercial to reframe the narrative.
- If their claim about EPG holds, the controversy teaches consumers about the ingredient and may boost sales.