Epicenter - Learn about Crypto, Blockchain, Ethereum, Bitcoin and Distributed Technologies The Death of Altcoins & Bitget’s New "Universal Exchange"
Jan 9, 2026
Gracy Chen, CEO of Bitget and a former journalist and mathematician, discusses her journey to Bitget’s top spot. She reveals the ambitious vision of a 'Universal Exchange' that blends crypto, equities, and commodities. Gracy delves into the fading dominance of altcoins, emphasizing a shift towards blue-chip assets with real-world utility. The conversation also highlights how Bitget uses AI-driven tools for trading and user acquisition, as well as the crucial need for global regulatory compliance as they plan for market expansion.
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Differentiate With Products And GEO
- Differentiate by offering broad tradable assets and superior trading experience rather than competing only on coin listings.
- Use a mix of marketing channels and emerging AI-driven GEO strategies to attract users.
Practical Benefits Of Tokenized Stocks
- Tokenized U.S. stocks solve access and settlement pain points for users who cannot use traditional brokers.
- Tokenized assets can mirror dividends and growth but may lack shareholder voting rights and require redemption mechanisms.
The Universal Exchange Vision
- Gracy Chen expects the lines between crypto, equities, and commodities to blur as infrastructures converge.
- Competitiveness will hinge on liquidity, accessibility, and settlement efficiency rather than asset labeling.