On with Kara Swisher Scott Galloway: How to Hit Trump Where it Hurts (Unsubscribe)
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Feb 16, 2026 
Scott Galloway, NYU Stern marketing professor, entrepreneur, and author who launched the Resist and Unsubscribe campaign, outlines a consumer-led plan to pressure tech firms by canceling subscriptions. He explains targeting high-impact companies, the market-cap math behind unsubscribing, practical tips for finding hidden renewals, and how to sustain and scale a boycott for political accountability.
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Subscription Growth Is A Leverage Point
- Scott Galloway argues that slowing subscription growth at big tech hits market cap and pressures CEOs.
- CEOs who feel market pain are more likely to push back on political decisions benefiting the administration.
Cancel Paid Tiers To Send A Signal
- Do cancel paid subscriptions you don't need and switch to free tiers to reduce tech firms' revenue growth.
- Target services where substitutes exist to maximize impact with minimal sacrifice.
Different Targets, Different Effects
- Galloway separates targets into 'ground zero' and 'blast zone' based on sensitivity to subscription growth.
- Ground zero firms' small growth changes can cascade into large market declines across indices.