Dental Leaders Podcast

#338 Show, Don’t Tell — Grant Goodstein

10 snips
Apr 15, 2026
Grant Goodstein, an American tech exec turned dental practice owner who runs Pearly Whites in Fulham with his wife Leah. He discusses moving to London for love, turning patient feedback into service upgrades, scaling Invisalign and premium hygiene, modernising tech and ops with AI and cloud tools, and blending NHS mission with private growth—all delivered with sports-style team rituals and practical business energy.
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ANECDOTE

Hannah Montana Trip Led To A Practice Partnership

  • Grant met his future wife Leah on a dating app while she was visiting Los Angeles and impulsively invited her to a Vegas concert, which accelerated their relationship.
  • They dated long-distance while he worked remotely in tech, then he moved to London to be with her and later buy the practice where she worked.
INSIGHT

Start By Asking Patients What They Actually Want

  • Grant's first priority was asking patients what they wanted and then aligning services to those needs rather than chasing profit-first changes.
  • Example: patients wanted more hygiene availability, so he expanded hygienist days from one to five and adjusted hours and shifts to create space.
ADVICE

Use Split Shifts To Create Capacity

  • Do expand operating hours and use split shifts to create capacity for high-demand services like hygiene.
  • Grant added eight-to-two and nine-to-six shifts and planned evening and weekend slots to fit more appointments into the same footprint.
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