Know What Is Next Best Of: Data, AI, Tech & Disruption in Sports
Jul 1, 2025
44:35
We’ve officially hit the midpoint of the year, having released 20 episodes so far - so we thought we’d do something a little different.
In this Best Of episode, we’re revisiting some of the most compelling conversations on innovative and emerging technologies in sports. From AI-driven scouting, how leagues are navigating decentralized media consumption, to immersive fan experiences and cutting-edge data platforms, this episode showcases the forward-thinking ideas that are shaping the future of sports business.
You’ll hear from the following guests:
- (0:50) Shripal Shah, Next League
- (11:00) Scott Gutterman, PGA TOUR
- (19:38) Jeff Price, PGA of America
- (25:26) Tim Clark, NASCAR
- (30:09) Chris Marinak, MLB
- (33:14) Chris Benyarko, NBA
- (36:21) Devin Poolman, CoSM
In this episode:
- How AI is reducing 3,000-hour workflows to 100 hours - and generating millions in revenue
- Why NASCAR's biggest challenge is having too much data, and how they’re solving for it
- The PGA TOUR’s strategy for delivering real-time data across 18 fields of play with zero latency
- How CoSM is reimagining the sports venue from the ground up, beyond just screens
- What optical tracking is and why the NBA leadership team sees it as a foundational technology for officiating and mixed-reality experiences
Resources and Links:
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.