Helping Amazon Sellers Find Success with Ioan Mitrea Founder of SellerEngine

Dec 21, 2017

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Ioan Mitrea is the founder of SellerEngine. He started selling on Amazon on Thanksgiving Day 2001 from the attic of an old Victorian house in California. Ioan founded SellerEngine Software just a year later in 2002 and released the first Amazon repricing and inventory management software. For over 15 years they have helped thousands of Amazon sellers. The SellerEngine Team represents nine nationalities, speaking thirteen languages and working in three countries.

Here's a glimpse of what you'll learn:

[1:10] Jeremy introduces his guest, Ioan Mitrea.
[2:00] Ioan shares his story, the cliff notes version.
[7:00] What went through Ioan's mind as he began to sell books on Amazon?
[9:00] Ioan talks about expanding his business.
[13:00] What's the mindset around entrepreneurship in Romania?
[18:00] Ioan talks about his business partnership and his move to Portland.
[20:00] What skills has Ioan brought into his business from his time in college?
[25:00] How did Ioan get his first customer?
[28:30] Ioan talks about his pricing model.
[31:00] What changes and trends are happening for Private Label Sellers?
[35:00] Ioan talks about successes and failures on Amazon's platform.
[38:30] What do people use Seller Engine for? Who are the best users?
[45:00] Advantages to selling a product for a loss.
[47:30] Ioan shares some horror stories from working in the ecommerce space.
[53:00] What made Ioan decide to purchase Profit Bandit?
[1:00:30] Tools for ecommerce sellers.
[1:03:30] Parting thoughts from Ioan.

In this episode…

What does it take for Amazon sellers and other ecommerce businesses find success in such a rapidly growing market? What lessons can leaders like you learn from an entrepreneur who found a niche and grew a company servicing these type of sellers? On this episode of The Amazing Seller, you'll hear from innovator and business leader Ioan Mitrea. Ioan opens up about his journey from selling books on Amazon to building one of the fastest growing repricing and inventory management software companies in the marketplace. Find out what you can learn from Ioan's story and so much more on this fascinating episode!

What led you down the road on your journey toward success? Did you have opportunities handed to you or did you have to make them happen? Can you remember that first moment where you knew that you wanted to build something bigger than yourself? Ioan Mitrea had that moment as he found success selling books on Amazon. After he got a taste of working for himself and building a system that generated money, he was hooked. Shortly thereafter, Ioan went on to work on software that would allow his company to grow and provide some important solutions in the ecommerce industry. To hear more about Ioan's journey, listen to this episode of Inspired Insider!

Do you ever consider what type of impact or legacy you are leaving on those around you? Consider how you are influencing not only for your children or family members but the larger community you are a part of. On this episode of Inspired Insider, you'll hear from Ioan Mitrea as he shares what the mindset was in his country of origin, Romania. As Ioan tells it, he grew up under a communist government that didn't encourage people to open businesses or to aspire to that occupation. Imagine growing up with that mindset and what it would take to break through that and end up starting your own business! Discover more insights and lessons from Ioan on this episode!

One of the worst things that can happen to a small business owner is setting a price for their product below what buyers would pay. Do you have your product or service priced competitively? If not, what is your strategy for having a lower price than what the customer would pay? On this episode of Inspired Insider, business leader and entrepreneur Ioan Mitrea shares about his struggles with finding the right pricing model for the service his company provides. At first, they were charging far below what their service was worth in the marketplace, they've since learned from that lesson and adopted a new pricing model. Listen to this episode as Ioan expands on this topic and much more!

The ecommerce marketplace can be quite the volatile industry. Sometimes your business might be doing really well and in the swing of things, then, for various reasons you could find your account suspended or out of stock. What if there were a team of ecommerce experts who would monitor your account and help make sure you avoided common mistakes and optimized your listings for success? On this episode of Inspired Insider, you'll hear from Ioan Mitrea as he goes over the services and solutions his company, SellerEngine provides. Ioan has built an awesome company and has some important lessons leaders like you can come away with. Don't miss a minute of it!

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