How I Built This with Guy Raz Advice Line with Pete Maldonado of Chomps
12 snips
May 2, 2024 
Pete Maldonado, co-founder and co-CEO of Chomps, returns to share insights on retail partnerships. Jennifer Ballin, owner of Badass Bagels, seeks advice on scaling her sourdough bagel business and navigating franchising. Brandi Shelton, founder of Just Add Honey Tea Company, discusses expanding into big-box retail while maintaining her brand's essence. The conversation is filled with practical tips and personal stories, perfect for entrepreneurs looking to make their mark in competitive markets.
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Happiness Before Scaling
- Consider what needs changing if you're already happy with your business.
- Define a vision that excites you before deciding on scaling or franchising.
Franchising Advice
- When franchising, choose operators who will make it their primary focus.
- Single-unit franchises, like Chick-fil-A's model, increase the chances of success.
Incrementality
- Don't compete with giants; focus on serving an incremental customer base.
- Jennifer's grass-fed cream cheese offers a unique selling point, differentiating her brand.