#62 The Evan Kubitschek Route

In this episode, Evan Kubitschek, founder of The Ops Gap and Grow Rogue, shares how an unexpected layoff from Pendo pushed him into independent consulting. He talks through the moment he realized he had been laid off, why the severance gave him the runway to go all in, and how he quickly turned that opportunity into a real business. Evan also reflects on why the traditional path in operations was starting to feel less appealing, especially as senior roles pulled him further away from the systems work he enjoyed most.

Evan also breaks down how he found his first clients, how he used experimentation to shape his business model, and what helped him avoid building a consulting practice that took over his life. He shares practical lessons on pricing, scope, pipeline, LinkedIn, and the value of protecting his time. Throughout the conversation, Evan makes the case that a successful service business is built less on follower count and more on clarity, consistency, and designing the business around the life you actually want.

(00:00) Intro

(00:30) Evan shares how he learned he was laid off

(02:47) How severance gave him runway to try consulting

(04:47) Why he chose going solo over in-house roles

(07:03) How he landed his first clients and niche

(13:02) Treating the business as a series of experiments

(25:36) His daily pipeline-building routine

(25:51) Using LinkedIn comments to start conversations

(29:26) Cleaning up his LinkedIn network intentionally

(33:20) Why follower count doesn’t equal revenue

(35:50) Stop overthinking and test more ideas

(39:08) Growing the business while protecting time

(43:20) Reflections on growth and long-term priorities

Follow Evan on LinkedIn: https://www.linkedin.com/in/evankubitschek/ 

Check out Grow Rogue: https://www.growrogue.com/ 

Check out The Ops Gap on Substack: https://theopsgap.substack.com/ 

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