Designer Practice Podcast: A Private Practice Podcast for Therapists and Counsellors 135. How to Publish a Book as a Therapist with Cheryl Fountain
Sep 23, 2025
Cheryl Fountain, an award-winning author and owner of Raspberry Press, shares invaluable insights on book publishing for therapists. She breaks down traditional, hybrid, and self-publishing, weighing their pros and cons. Cheryl emphasizes the importance of support through coaching and deliberate editing stages. Listeners learn about designing covers, proofing, and timelines, with a handy 16–18 week estimate for completion. She also offers a free self-publishing roadmap, packed with tips and planning strategies to help aspiring authors navigate their publishing journey.
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Why Cheryl Started Publishing
- Cheryl published her award-winning book Assertiveness to make the skill more accessible beyond classes.
- She learned publishing didn't have to be expensive and used that experience to help others.
Plan To Market Your Book Yourself
- Don’t assume a traditional publisher will shoulder your marketing; you still must sell your book.
- Expect some publishers to pay an advance, but royalties often start only after agreed sales thresholds.
Hybrid Publishing Can Cost Control
- Hybrid publishers often charge high fees and may control book rights for contract duration.
- You can use the same distribution channels independently without surrendering ownership.
