Honest UX Talks by Wix Studio

#173 How to build taste in the age of AI?

Mar 18, 2026
Conversation about what developing taste really means and why it matters as AI generates more design options. Practical tactics are highlighted, like studying work closely, building visual libraries, and pulling ideas from other disciplines. They explore how judgment—knowing what not to ship—and clear communication make taste actionable in teams.
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INSIGHT

Taste Is Visual Skill Plus Practical Judgment

  • Taste includes both visual aesthetic skill and deeper critical judgment about experiences.
  • Ioana defines taste as UI aesthetics, critical thinking about experience, and warns it's not only innate talent but built through education and discipline.
ADVICE

Build Taste By Doing Massive Intentional Practice

  • Do a lot of deliberate practice to build taste; there are no real shortcuts despite AI shortcuts for output.
  • Ioana recommends 10,000 hours (or many thousands), intentional curation of sites, and deconstructing why designs work.
ADVICE

Curate And Deconstruct Visual Libraries Daily

  • Be intentionally critical: save, analyze, and deconstruct inspiring work to understand why it moves you.
  • Ioana suggests using Pinterest or similar to curate visual libraries and ask why a piece feels glued together.
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