Identity at the Center

#54 - Mark Perry on Open Banking

Jul 27, 2020
Mark Perry, APAC CTO at Ping Identity and identity expert, shares insights from his extensive career in federated identity and open banking. He emphasizes the need for empathy in design, urging that understanding user perspectives can enhance identity experiences. Mark discusses the balance between low friction and security, innovative consent management, and the future of open banking across different regions. He also critiques traditional authentication methods, advocating for passwordless solutions and highlights user experience as crucial for open banking adoption.
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INSIGHT

Use Friction To Signal Security

  • A little authentication friction can reassure users that access is deliberate and secure.
  • Invisible login everywhere may alarm users and trigger support issues.
ADVICE

Adopt Progressive Profiling

  • Use progressive profiling: collect minimal data at signup and ask for more on subsequent visits.
  • That reduces user drop-off and privacy concerns during initial registration.
INSIGHT

Consent Needs Clarity And Granularity

  • Consent must be explicit, simple, and fine-grained, not buried in long policies.
  • Users need clear rights to know, delete, or stop sharing their data.
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