Med Tech Gurus From Data to Decisions: Powering Growth in MedTech
Apr 1, 2026
Mike Monovoukas, CEO and co-founder of AcuityMD, builds AI-driven healthcare data tools to help medtech teams find physicians, facilities, and patient groups. He discusses turning messy data into one-click outreach, adding VA and veteran targeting, using LLMs to clean and link records, and designing tools that make commercialization and scaling simpler for frontline teams.
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Cold Sales Call Turned Warm By Deep Prep
- Mike Monovoukas described prepping hours for a cold sales call that turned warm after tailored research on a wound center lead.
- He used that experience to realize healthcare data could be synthesized to democratize relationships and help newcomers break in.
MedTech Ontology Mirrors Real Clinical Relationships
- AcuityMD built a medtech-specific ontology mapping physicians, facilities, procedures, and affiliations to reflect real commercial relationships.
- This ontology captures nuances like surgeons operating at ASCs some days and academic centers others, enabling context-aware selling strategies.
Turn Data Into One-Click Call Plans
- Do convert messy healthcare data into bite-sized, actionable tools for reps like one-click call plans that summarize product fit, contracts, competitors, and likely questions.
- Mike stressed making insights so simple reps would feel unprepared without them.