The Revenue Room™, by H2K Labs Patterns, People, and the Power of Authentic Leadership: My Conversation with Blair LaCorte
In this powerful and wide-ranging conversation, Heather Holst-Knudsen sits down with Blair LaCorte—Founder and Managing Director of LaCorte Ventures —to unpack what truly drives performance, transformation, and long-term success in business and in life.
Blair has led and scaled companies across aviation, entertainment, AI, private equity, and tech. He’s built the world’s largest private charter airline, run the global leader in live event production, navigated major turnarounds, and coached some of the highest-performing CEOs in the country. But what makes this episode extraordinary is his radical clarity about why businesses win—and why leaders fail.
Together, Heather and Blair dive into the essential truths leaders often overlook:
how to identify the “one thing” that matters in your business model, why patterns and people are the real drivers of performance, how AI is reshaping the workforce, and why self-awareness—not strategy—is a CEO’s greatest competitive advantage.
They also explore Blair’s work in longevity and healthspan at the Buck Institute, what CEOs can learn from athletes, and why community, authenticity, and curiosity may be the most powerful business levers of all.
Why Listen
This episode is essential for leaders who are navigating:
- Business model transformation
- AI-driven shifts in operations, talent, and sales
- Scaling teams while reducing complexity
- Decision-making under pressure
- Personal performance, energy, and longevity
- Building communities and tribes that accelerate growth
If you're a CEO, founder, investor, or ambitious operator who wants to grow smarter—not just harder— This conversation is a blueprint for leading, scaling, and thriving in the new era of business.
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.