On today’s show, we chat with Jon who’s a physical product designer and prototyper.

Jon’s got a highly technical business—which you’ll see as we chat with him on the episode today. That means that Jon is very smart when it comes to product design and 3D printing, but has a hard time translating that expertise into language that appeals to clients.

So in today’s episode, where I'm also joined by my friend and guest coach Matt Olpinski, we walk Jon through some important ways to think about messaging and marketing. Because, as a freelancer, you can offer the absolute best service on the market, but if you don’t know how to tell people about it, you’re in trouble.

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