Claude Martin – CEO of AcadianaCares

From a volunteer-run initiative in the 1980s to a regional continuum of care in 2026:

On this episode of Discover Lafayette, we sit down with Claude Martin, CEO of AcadianaCares, to talk about what it looks like when a community builds an institution out of necessity, and then keeps rebuilding it for four decades.

AcadianaCares began (originally as “Lafayette CARES”) in 1985, during the earliest, scariest years of the HIV/AIDS epidemic, when fear and stigma shut down many traditional systems of response. “CARES” stood for “Concern for AIDS Relief, Education and Support.”

Claude remembers those first years in deeply personal terms: “I got involved with this work, HIV work in the early 80s when our community started to get sick.” He describes a time when an HIV diagnosis in Louisiana carried a terrifying prognosis saying, “the life expectancy was about nine months.” The uncertainty felt like a public-health free fall. When we talk about how frightening those early days were, Claude agrees without hesitation: “Very similar to the fear and confusion many of us felt during COVID. Who’s going to get it? and what do we do now?”

Claude explains that what became AcadianaCares wasn’t a government-created program; it was community members stepping in when institutions froze. “It was a groundswell of people saying, I have to do something. We have to do something.” For years, it ran on sheer willpower. “We were volunteers, running it out of our houses. We all had full-time jobs.” Claude’s own job then was far from nonprofit administration as he worked as a landscaper.

And while the organization was being built, people were dying. Claude doesn’t sanitize that reality. “Sometimes they came to a couple of meetings and then they were in the hospital; within a month they were dead. They were gone.” In those first ten years, he says, “We really were concentrating on helping people to die. We were there.” He describes practical, human-scale solutions built by ordinary people: a hotline routed into volunteers’ homes, partnerships for training, and a “Buddy program” where volunteers went into homes to help with the basic tasks of living: cleaning an apartment, getting to appointments, answering desperate late-night questions from people who felt helpless.

From there, the story becomes one of evolution, not away from HIV care, but outward from it. Claude explains that in the early 2000s, AcadianaCares started asking a different question: if HIV is the core mission, what are the destabilizing forces that make people more vulnerable in the first place? In his words: “Mental illness, homelessness, substance abuse are three of the big areas that really do destabilize people’s lives.”

That mindset shaped the modern AcadianaCares model: a system designed so that someone can enter through one doorway to have access to housing, clinic, and recovery, and then be “wrapped around” with the rest.

The medical reality has changed — and AcadianaCares is trying to reach the whole community

Claude also walks us through the medical transformation he’s witnessed across the decades. “The pharmaceutical industry has developed all of these medications so that now life expectancy is open ended.” He explains how viral load suppression changes both individual health and transmission risk. When treatment is working, people are no longer infectious. He points to PrEP as a powerful prevention tool: “PrEP is about 99%” effective in preventing acquisition. The goal he lays out is ambitious and clear: get people living with HIV to an undetectable viral load and get people at risk onto PrEP. “Conceivably, we will get to the point where we have no new infections.”

Claude shares the regional scope, then and now. He remembers: “There were 11 people in Lafayette Parish that were living with HIV in 85.” Today, he says, “we have 2000 people that are living with HIV in our region,” with about 75 to 100 new infections every year in the seven parish area.

Expansion on the northside: “whole-person care in one place”

We also discuss AcadianaCares’ expansion of clinical services on Lafayette’s northside. Claude explains that the clinic model exists because they were seeing people newly diagnosed with HIV struggling to get into care quickly. “We were having a really hard time getting people into care once we found out that they were positive.” So they built a system where patients could be seen and started on care faster.

AcadianaCares purchased and renovated Pride Plaza at Willow and Pierce, turning it into a primary care clinic open to the public. The clinic has a staff of 32 in its 8,900 square-foot space offers a full spectrum of primary care and mental health services available to both insured and non-insured patients. Dr. Clinton Young is at the clinic specializing in sleep medicine and complex sleep-related disorders.

Moving clinic services into Pride Plaza also created room on the main campus for expanded substance-abuse programming. AcadianaCares developed Seasons of Serenity (SOS), a network of residential, outpatient, and sober living recovery programs. Clients in SOS transition from dependency to self-sufficiency through structured phases in a safe and caring environment that is free from discrimination.

In our conversation, Claude describes the wraparound approach inside the clinic, not just medical appointments, but navigation help: “Our clinic patients have access to navigators who help them apply for insurance… everything from food stamps to finding other agencies.” He contrasts that with many healthcare settings: “A lot of people go to a provider, but they don’t have the social services support or the wraparound support.”

The MLK campus: housing + recovery, built over time

One of the most substantive parts of our conversation is Claude’s description of the Acadiana CARES campus on Martin Luther King Jr. Drive in North Lafayette: housing and recovery programs built through long-term planning, grants, and renovation. The site is located at 809 Martin Luther King Jr. Dr. in North Lafayette. “We have housing there and about 80 people live on the property.”

The site originally housed the Lafayette Guest House, formerly a 206-bed nursing facility with an inpatient psychiatric hospital, Oceans Behavior Healthcare, was donated to AcadianaCares by its owners, Jerrine Harrell, Donna McPherson, and John Wright. The owners made the decision to donate the property, valued at approximately $3.5 million, in order to do something good for the community and also be able to claim a charitable donation on taxes. Catholic Charities of Acadiana’s Kim Boudreaux James is the niece of Wright and she helped identify AcadianaCares as the best fit for the donation. (For a comprehensive story of the background of this donation and how it transformed AcadianaCares, see https://theind.com/articles/842/. )

He walks through the arc of development: a major donated property, then years of grants and fundraising to renovate and convert spaces into apartments, and then major investments in addiction treatment. He explains that their Seasons of recovery program now offers “the whole continuum of care,” describing transitions from detox, to a 28-day program, to a 90-day residential program, then outpatient services, and supportive apartment options designed to help people stabilize, work, save money, and re-enter independent life.

Claude shares one of the concrete, practical details people often want to know: the outpatient apartment option is “$416” and includes “three meals a day, seven days a week.” He explains the program design goal plainly: “in six months, you ought to be able to save enough money to be independent.”

AcadianaCares’ Seasons of Serenity receive referrals statewide: “We get referrals from all over the state,” and adds, “we get probably 7 to 10 referrals a day.” The reality is capacity: “All of our programs are usually at capacity.”

Growth that still comes back to one measuring stick

Claude has led AcadianaCares through extraordinary growth. He recalls the first state grant: “$34,000.” Today, he says, “our board just approved a $34 million budget.” He notes scale: “We have about 100 employees here, and we help an average of 4000 people a year.” In 2025, 2,495 unique patients received care through its wellness clinic. Its reach is across 25 zip codes in Lafayette, Acadiana, Evangeline, Iberia, St. Landry, St. Martin, and Vermilion parishes.

But one of the most telling moments in our conversation is his personal standard for quality and dignity. The question he asks himself when planning services and facilities: “Would I let my mother or my sister receive services here?” He connects that directly to the mission: bringing high-quality care to people who often don’t have choices, and who may have been neglected for years.

Advice for families facing addiction

Near the end, Claude offers direct advice to families navigating substance use disorder. His first recommendation is simple and specific: “Join an Al-Anon group.” He explains why: “It’s realizing that it’s a family disease,” and stresses that the work includes shifting attention toward self-care: “take the focus off of the alcoholic and look at taking care of yourself.”

And yes — he shows standard poodles

Claude also shares a surprising personal and fun detail that gives listeners as we wound down the interview: “I show dogs. I breed standard poodles.” He competes nationally, and he says, “Last year, Tallulah won the Best Puppy and Winners Bitch in Standard Poodles.” It’s a reminder that even people carrying enormous community responsibility have a life and identity beyond the mission, and sometimes a very competitive hobby.

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Connect with AcadianaCares

Main Office: (337) 233-2437
AcadianaCares : (337) 704-0787
Pharmacy: (337) 216-1013
Locations: 809 Martin Luther King Jr. Drive, Lafayette, and 850 North Pierce Street (Pride Plaza Clinic / Pharmacy area), Lafayette

For more information, visit https://www.acadianacares.org/