Why Bacon Brands Beat Oatmeal Brands with Justin Foster

“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and grow unique and engaging brands. We couldn’t wait to chat about bacon brands on this week’s On Brand podcast.

About Justin Foster

“Inside every brand is a truth waiting to be amplified.” This is the message that Justin Foster shares as he works with clients and in his presentations and workshops. Based in Austin, TX, Justin is a brand strategist, published author, professional speaker, and workshop facilitator. He has worked for nearly 25 years in sales and marketing for small businesses and large corporations, co-founding two marketing/branding firms, and one successful start-up. As a brand strategist, Justin works with senior leaders and business owners to help them discover the “bacon” of their brand and create a meaningful, relevant presence in the marketplace. He believes that the truth of a brand is found in its culture and that culture should be as a brand’s #1 differentiator.

Justin is frequently asked to speak and write on social business, modern marketing and branding and business trends. As a speaker/facilitator, he has delivered over 400 keynotes and workshops across every major industry. In addition, he has published two books on branding: Oatmeal v Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand. Justin also contributes frequently to a number of blog sites and has his own popular blog at fosterthinking.com.

As We Wrap Up …

Danielle Rogers gave a nice shout-out to the On Brand podcast back in February at AMA Iowa’s Experience Event. Big thanks to Danielle for listening and to AMA Iowa for being a great organization! [EDITOR’S NOTE: This podcaster may have doubled up on this shoutout but we’re sure Danielle won’t mind.]

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Until next week, I’ll see you on the Internet!

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