
Kelly Corrigan Wonders Go To on Why Empathy Doesn't Scale
Mar 20, 2026
They unpack why compassion fades as suffering grows and how empathy can burn out. They explore reframing maternal health as an economic investment with an 11-to-1 return. They discuss behavioral economics, framing effects, and practical reframes that pair moral stories with financial arguments to win policy and sustain change.
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Compassion Fade Makes Empathy Nonlinear
- Compassion fade means our empathy shrinks as the number of people suffering grows, so large-scale crises often provoke less emotional response.
- Paul Slovic's research shows one sick child triggers giving while thousands cause numbness or channel-changing.
Olivia Walton Framed Maternal Health As A Business Case
- Olivia Walton chose to present maternal health as an economic opportunity rather than only a moral cause.
- She pointed out that investing $1 in maternal health returns $11 over five years, a framing that grabs business attention.
Self Interest Outlasts Empathy For Sustained Change
- Empathy burns hot but quickly burns out, making it a poor engine for sustained change.
- Self-interest framed as financial return acts like a diesel engine that continues running long after initial emotion fades.
