The Food Chain Flavour: The potato chip story
Sep 10, 2025
Join a crisp enthusiast on a flavorful journey through the origins and innovations of potato chips. Discover how fine dining in 19th-century New York sparked their popularity. Learn about quirky pairings with wine and how Asian flavors are reshaping the snack scene. Hear from experts on the impact of climate change on potato production and the industry's push for sustainable practices. Plus, savor the vibrant stories behind unique snacks like Mexico's Toasty Loco. It's a crunchy ride through taste and culture!
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Crisps Began In Fine Dining
- Natalie Whittle traces crisps to 19th-century Saratoga Springs where fine dining chefs popularised thin fried potato slices.
- Flavour variety emerged later, accelerating after supermarkets and post-war retail shifted sales away from delis and bars.
Use Food Tours To Find Flavour Trends
- Mitchell Dingwall advises using on-the-ground food tours to spot authentic flavour trends for mass snacks.
- Capture voice notes, photos and patterns, then validate ideas with marketing and consumer testing.
Capture Aroma, Then Test With Consumers
- Translate dish aromas into chip seasoning by capturing volatiles and mapping scent profiles.
- Involve consumers in focused tastings to synchronize palates and refine flavour direction.
