#20) How to Develop Your Personal Brand

Dec 5, 2018

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Welcome to the 20th episode of the Let’s Eat, Grandma Career Warrior Podcast! (This was formerly the LEG Job Seeker's Podcast). Today we are going to talk about how you can establish or continue to improve your own personal brand.

Everyone has their own personal brand whether they know it or not.

But here’s the caveat: Most people don’t know they can easily impact the direction, strength, or even awareness of their brand – and use it to their advantage.

Why should we all have our own personal brands?

Having a solid personal brand can…

Give you more direction in your career.
Help your social life flourish.
Take your confidence to new heights.
Boost others’ confidence in you!
Open up doors for promotion in the future.
Further your professional connections.
Strengthen the connections you already have!

Here are four things you can do at right now to start developing your personal brand:

#1. Define what your brand is and what you love doing.
#2. Rework your elevator pitch.
#3. Do a social media audit.
#4. Involve yourself in the community.

Remember that your brand is an ongoing, ever-evolving thing. So if you’re not happy with where you are now, change it. If your brand stops serving you in the future, you can always change it. Just remember to have an awareness of your brand so you can use it to your advantage!

Wrapping it up:

Leave us a review on iTunes!!! (We may even give you a shout-out next episode).

If you want even more tips on how to improve your resume, cover letter, or LinkedIn (keywords, headline, etc.), then we highly recommend you subscribe to our career score newsletter, which also will assign you a score based on how good your resume is. SIGN UP HERE: www.letseatgrandma.com

Social Media Audit Resources:

Here are some places you can start (with hyperlinks) to improve these areas:

Is your LinkedIn headshot (or Facebook photo) outdated or not the best photo?: https://www.letseatgrandma.com/blog/linkedin-headshot/
Any embarrassing photos you need to get rid of?
Is your LinkedIn summary bland or lacking information?: https://www.letseatgrandma.com/blog/how-to-write-a-good-linkedin-summary/
Is your LinkedIn headline just your current position?: https://www.letseatgrandma.com/blog/linkedinheadline/
How often are you posting “brand-related” items? (We recommend posting once a week to involve yourself in your online world).

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