B2B Growth The LinkedIn Strategy You Should Steal in 2024
25 snips
Aug 13, 2024 Discover how to transform your team's LinkedIn profiles into effective marketing tools. Learn about the shift towards personal content over company pages and how community engagement can drive authenticity. Overcome reluctance among team members with structured posting strategies. Explore actionable tips to maximize visibility and leverage individual strengths for consistent engagement. Dive into creating impactful content that resonates and fosters trust within your industry.
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Make Personal Profiles The Primary Channel
- Prioritize personal profiles over your company page for content distribution because individuals drive far more engagement.
- Encourage team members to post personality-driven, expertise-based content you can later repurpose for the company page.
From Ghostwriting To Internal Community
- Sweet Fish once had a team member ghostwrite and brainstorm content for colleagues to help them start.
- They later shifted to running an internal community for encouragement and voluntary participation.
Consistency Without Daily Posting Works
- Consistency matters, but you don't need daily posts to succeed on LinkedIn.
- Even occasional, well-positioned posts can build traction if they show personality and expertise.