We Live to Build Can Sponsorships Really Make You Millions?
Worried about your influencer marketing ROI? You should be. Most brands make one critical mistake that tanks their campaigns before they even start. I sat down with Ryan Davis, co-founder of the creator agency People First, to uncover The #1 Mistake Killing Your Influencer Marketing ROI. The answer, backed by a Stanford University study, is a lack of creative control. Ryan explains why giving creators more freedom leads to better performing content and a higher return on investment. We also cover how to get brand deals with a small following and the simple things that can get a creator blacklisted. This is an essential guide for any marketer looking to get real results from creator partnerships Check out the company: https://peoplefirst.cc
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📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)
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â–¶ Get my eBook free - https://welivetobuild.com/network
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📈 WORK WITH ME
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â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook
â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call
â–¶ Startup Fundraising: https://welivetobuild.com/fundraising
â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship
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👀 CONNECT WITH SEAN
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â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot
â–¶ Inquiries: welivetobuild@gmail.com
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🕒 CHAPTERS
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00:00 - Introduction: Monetizing Your Audience
00:45 - The Power of a Niche for Attracting Brands
03:45 - How to Get Discovered by Brands (The Simple Stuff)
05:55 - The Stanford Study: Why Creative Control is Crucial
08:00 - How Creators Get Blacklisted by Brands
10:00 - The #1 Mistake: Treating Creators Like Ad Puppets
14:05 - You Don't Need Millions of Followers to Get Sponsored
16:30 - The Rise of "Fake Podcast" Ads
18:45 - A Better Model: Sponsoring Real Interviews
24:10 - The Future: Creators as CMOs and Partners
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