Breaking Through in Cybersecurity Marketing One-Person Marketing at a Cybersecurity Startup
Episode Summary:
In cybersecurity marketing, there’s constant pressure to keep pushing. More campaigns, more content, more pressure to show that something is working. You’re wearing multiple hats, adjusting on the fly, and trying to keep momentum. At a human level, that pace adds up. This conversation slows down to talk about the exhaustion behind it, the cost of always saying yes, and the shift that happens when you finally pause.
Rodrigo Leme, Marketing Director at Right-Hand Cybersecurity, joins Gianna to talk about what it’s like to be the only marketer at a growing security company. He reflects on constantly reassessing what’s worth doing, learning the hard way that saying yes to everything doesn’t mean doing good work, and what it’s been like working remotely for years.
Along the way, he shares what helped him stay grounded: routines, hobbies, and small shifts in his approach to work. It’s a reflection on what it takes to keep going without letting the job take over everything else in your life.
About Rodrigo:
Rodrigo Leme is the Marketing Director at Right-Hand Cybersecurity, where he leads the company’s marketing efforts, including content, campaigns, and go-to-market support. He has worked in marketing for more than 20 years and has spent the past several years in cybersecurity.
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