10 Authenticity Helps Finnish Craft Vodka Break into American Market
Nov 8, 2017
22:50
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On this episode of The Barron Report, we learn how Finnish craft vodka brand Koskenkorva is gaining traction in the United States. Marketing Director for father company Altia, Suvi Reinikkala, outlines the brands authentic nature and how that feature fits in so well in American culture today.
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