The School of Greatness 559 Make Your Brand the Best in the World with Bozoma Saint John
4 snips
Nov 6, 2017 
In this engaging conversation, Bozoma Saint John, Chief Brand Officer at Uber and former marketing leader at Apple Music and PepsiCo, shares her remarkable journey from a challenging upbringing in Africa to spearheading iconic campaigns. She emphasizes the power of storytelling and authenticity in branding while recounting personal battles, including her husband's cancer fight. Boz discusses the significance of resilience, the impact of her multicultural background, and the lessons learned from her transitions in the fast-paced marketing world.
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Emotion Trumps Rational Brand Critique
- Marketing's power is emotional: audiences will forgive brands that ignite their passion.
- If you connect deeply, consumers overlook many brand failings and rally behind you.
Act Fast On Your Intuition
- Trust your intuition and act quickly when it gives signals; ignoring it often leads to bad outcomes.
- Hone intuition through experience and let it guide hiring, jobs, and relationships.
Script Notes Led To A Breakthrough Job
- Bozoma started as Spike Lee's assistant doing errands and then surprised him by annotating his script.
- That small act turned into a full-time job and rapid promotion at Spike DDB.