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Will Rhind on Gold's New Role in Markets and ETF Opportunities in Commodities

Aug 22, 2025
Will Rhind, Founder and CEO of GraniteShares ETF, shares his insights on the evolving ETF landscape and gold's role as a safe haven in today's market. He emphasizes the Federal Reserve's autonomy and its implications for interest rates, alongside the growing popularity of leveraged ETFs. Rhind discusses innovative financial products in commodities and the competitive advantages that distinguish ETF companies. He also explores emerging opportunities in the commodity market, highlighting its appeal compared to traditional equities and cryptocurrencies.
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ADVICE

Let Demand Dictate Product Launches

  • Let the market decide product demand and supply ETFs accordingly.
  • Launch only products that hit profitability metrics and respond to genuine investor demand.
INSIGHT

ETFs Are Replacing Mutual Funds

  • ETFs are the new technology replacing mutual funds and should continue strong long-term growth.
  • Will Rhind expects continued 20–30% CAGR for ETF adoption over the next decade.
INSIGHT

Index Crowding And Product Differentiation

  • Market-cap weighted index ETFs concentrate flows into the biggest winners, creating crowding risk.
  • GraniteShares avoids competing directly in that crowded index space and focuses on differentiated products.
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