Creating Scalable Content with Camille Ricketts, Head of Marketing at Notion

Jul 26, 2019

Camille Ricketts, Head of Marketing at Notion, talks about creating and scaling a content marketing strategy. She emphasizes the importance of helpful and emotionally resonant content. Other topics include her start in marketing, work styles, marketing leadership, and more.

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INSIGHT

Utility Or Emotion Drive Content Success

Content succeeds when it delivers high utility or emotional resonance to the audience.
Utility should offer a clear next action or reason to return to the brand.

ANECDOTE

Driving A Roadster Taught PR And Storytelling

Camille joined Tesla's PR team early and drove a $109k Roadster across states to meet journalists.
That experience taught her how to speak a journalist's language and sell multiple brand narratives.

ADVICE

Use Content To Differentiate Your Brand

Use content to project your firm's values and become the standout choice in a crowded market.
Make content the scalable vehicle to demonstrate what partners can expect from working with you.

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"Content only succeeds when it is helpful or resonates emotionally." That is the central thesis of Camille Ricketts' content strategy. Camille is the Head of Marketing at Marketing at Notion. She helped revolutionize content marketing in the VC industry with her work at First Round Capital.

On this episode, Camille talks about what it takes to create and scale a great content marketing strategy. She also talks about her start in marketing, work styles, marketing leadership, and much more.

Links

Full Notes & Quotes: http://bit.ly/32TeI1x

Camille’s Twitter: twitter.com/camillericketts

Camille’s Linkedin: linkedin.com/in/camillericketts/

Notion’s Homepage: Notion.so

5 Key Takeaways

- Content is the most scalable way to communicate your brand's values and objectives.

- Great content is either helpful or resonates emotionally with its audience.

- Enterprise marketing is no different in this regard. B2B buyers are humans, too.

- Find a niche by being different. Different mediums work for different people.

- Spend more time and energy focusing on your strengths than fixing your weaknesses.

Bio

Camille Ricketts is the Head of Marketing for Notion. She has previously served as the Head of Content and Marketing at First Round Capital, Content Manager at Kiva, and Communications Manager at Tesla Motors. Camille is a graduate of Stanford University with a BA in History.

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