In this week's episode, we are so lucky to have Carole Bardasano, founder of Digital Buzz, on the show to share what she thinks the top digital trends coming this 2021. Her many skills including being a multi-lingual landed her the Swatch's Group Head of Digital Marketing for the US market post. She strongly believes that having a strategy can help you succeed in business. Social media or digital media trends, as a whole, changes so often that what works 3 months ago may not work at this time. It is a continuous journey of discovering what works and what doesn't. This year, 2021, greatly video marketing. Showing up in front of the camera and talking directly to your audience plays a great deal in customer experience as well as search engine's algorithm. Another huge trend this year is direct messaging as it brings you to an almost-personal level with your customers.

Carole believes in investing in doing research about your business. Your business should answer a problem while you make a profit out of it. If these two aren't met, then it's not going to work out. This episode is jam-packed with everything digital marketing that you wouldn't want to miss!

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EPISODE LINKS
Visit Carole's website: https://www.thedigitalbuzzus.com/
Instagram: https://www.instagram.com/thedigitalbuzz/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/next.step.social/

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