Aggressively Human: Online Business in the Age of AI, Algorithms & Automations Project Progress Updates: BTS of our Summer and Fall projects
Aug 28, 2025
Dive into the raw realities of online business as the hosts share their summer experiences, discussing the challenges of running Facebook ads and the nuances of retainer work. Discover how one co-host transformed a summer program from nine prompts into a vast resource library. They explore the harsh business model truth: success in selling and delivery rarely comes easy. With a new challenge on the horizon, find out how SEO and AI strategies are evolving to keep online visibility sharp. Their candid reflections offer a refreshing take on entrepreneurship.
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Episode notes
Summer Of Retainers And Implementation
- Meg spent the summer on three retainers including a financial planner and a nanny agency, doing SEO and rebuilding after a rebrand.
- She also took over Google Ads for a local client to get faster, targeted lead flow.
Make Launches The Extra, Not The Bread
- Avoid being launch-dependent by keeping consistent retainer or predictable work as your bread-and-butter revenue.
- Use launches as audience growth and extras instead of primary income.
Sell Or Deliver — Rarely Both
- Meg: business offerings are often easier to sell or easier to deliver, but rarely both at high scale.
- Services sell well but demand custom delivery; products scale delivery but require bigger audience and sales effort.
