SBJ Morning Buzzcast SBJ Morning Buzzcast: March 25, 2026
Mar 25, 2026
David Broughton, research director who analyzes stadium and host-city economics. Bret McCormick, reporter covering stadium development and club operations. Alex Silverman, sports-media journalist focused on soccer and rights. They preview the Business of Soccer in Atlanta. Conversations touch on World Cup impacts, stadium-driven revenue, booming MLS markets, women's soccer growth, and clubs’ first-party fan-data strategies.
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Record NCAA Viewership Driven By Out Of Home Audiences
- NCAA tournament viewership is at record levels through the second round with strong out-of-home audiences driving a 7% increase in bar and restaurant viewing versus 2025.
- Austin Karp and panel note that this broader audience lift suggests strong potential for similarly high Final Four numbers if top teams and matchups hold interest.
World Cup Buzz Anchors Business Of Soccer Conference
- Business of Soccer conference programming highlights World Cup momentum with a marquee opening panel featuring Don Garber, Victor Montagliani, and Cindy Parlo-Cohn on the impact of hosting a World Cup.
- Alex Silverman emphasizes the palpable World Cup buzz at Mercedes-Benz Stadium and frames that session as a major catalyst for conversation this week.
First Ever Panel With Three North American Women's Leagues
- Alex Silverman will moderate a rare joint panel with leaders from the three top North American women's leagues to discuss coexistence and growth strategies.
- Panelists include representatives from NWSL, USL Super League, and Canada's Northern Super League, marking a first-time onstage gathering.