AI Shopping & Parenting in the Age of AI with Mia Umanos

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In this episode of The Human-First AI Marketing® Podcast, Mike Montague sits down with Mia Umanos, CEO of Clickvoyant and host of the AI Kid You Not podcast, to explore what AI means for both modern shopping and modern parenting.

We cover everything from the surprising lack of optimization in e-commerce experiences, to how AI is rewiring our brains, and why that matters. You’ll hear practical insights for SMBs trying to compete in an AI-powered world, what frontier AI leaders already know (but aren't saying), and why the real danger isn't just using AI, but losing the ability to think. If you're navigating how to lead, learn, or parent in the age of algorithms, this conversation is for you.

AI is already changing how kids learn and how parents teach.
Mia shared how her daughter used ChatGPT to create a study guide to improve failing grades, demonstrating the positive learning utility of AI today. 

Most e-commerce brands aren’t optimizing for how people actually shop.
Less than 1% of SMBs scientifically test or personalize their shopping experience, missing major ROI and customer insights.

We’re entering a new era of “AI agents” that will shop for us.
From product discovery to one-click purchasing, AI will increasingly make decisions on behalf of consumers, and brands need to prepare for that shift.

The rise of AI literacy starts at home.
Just like kids learned how to navigate the internet, Mia believes Gen Alpha needs to grow up understanding what an LLM is and who Sam Altman is—because AI is shaping their future.

AI doesn’t just provide unprecedented access to information, but to skills.
With tools like code generators and AI tutors, younger generations will outsource not just memory, but capability; making human creativity and judgment more critical than ever.

Critical thinking, writing, and research are becoming rare (more valuable).
We need to actively teach and protect these human skills, or risk losing them in a world where AI can do the “easy thinking” for us.

AI is rewiring our brains whether we like it or not.
Just the presence of a smartphone lowers our cognitive performance, and the same effect may apply to AI tools if we’re not aware of how we use them.

Marketing channels are fracturing and SMBs need to unify the experience.
With omnichannel platforms and fragmented attribution, marketers must rethink how they track, test, and guide buyers through the journey.

Most SMBs are still guessing, not testing.
AI tools like Clickvoyant offer predictive analytics and shopper behavior insights, but too few brands are actually using them to make data-driven decisions.

The future of marketing belongs to the brands that co-create with AI—not the ones who fight it.
Mia encourages leaders to see AI as a thought partner, not a threat, and to find ways to scale creativity with

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