Trailer/Body Builders is celebrating the 65th anniversary of its Buyer’s Guide—an annual complete directory of materials, components, supplies, and services for the trailer and body manufacturing industries.
The Buyer’s Guide is a massive print product: it contains 800 product categories and nearly 5,500 company listings. A former TBB publisher would judge the success of each new issue by dropping it on the floor to hear the “thump” it made.
While many publications have moved away from print, TBB is still a print-first publication. A search bot might save you 10 seconds, but a reliable, physical directory can serve the reader and manufacturer better.
