Brew Markets Kraft Heinz Presses Pause on Split & Unity Hits Reset on Advertising
Feb 11, 2026
A deep dive into Kraft Heinz pausing a planned split and the CEO’s big turnaround plan for the U.S. business. A look at Unity’s mixed earnings: revenue beats but worrying guidance and integration headaches. Discussion of AI competition for game engines and Unity’s strategic moves. Quick rundown of jobs data plus rough earnings news from Lyft and Mattel.
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New CEO Halts Kraft Heinz Split
- Steve Cahillane paused Kraft Heinz's planned split and pledged $600 million to fix the U.S. business instead.
- Berkshire Hathaway's Greg Abel publicly supported the new plan while some analysts remained skeptical about standalone viability.
Soft Financials Underscore Turnaround Need
- Kraft Heinz reported FY25 net sales of $26 billion, down 3.5%, and adjusted operating income fell 11.5%.
- Management expects organic net sales to decline again in fiscal 2026, partly from SNAP-related headwinds.
Beat Yet Guide Sparks Big Selloff
- Unity beat EPS and revenue but guided below expectations, and its stock plunged over 30% intraday.
- The market punished Grow (ads) weakness despite Create (engine) showing sticky revenue growth.