Joe DeFranco's Industrial Strength Show #514 Achieving Longevity as a Personal Trainer & Lifter w/ Andrew Coates
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Mar 13, 2025 Andrew Coates, a personal trainer and host of the Lift Free and Diet Hard podcast, shares insights on longevity in the fitness industry. He discusses how to create relatable content without chasing virality and offers advice for trainers responding to repetitive client questions. Andrew emphasizes the value of industry relationships and collaboration over competition. He also delves into why many people experience workout injuries and the importance of personalized coaching. Tune in for a wealth of knowledge on thriving in the fitness world!
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Content Creation Tips
- Create content based on client questions, not to impress peers.
- Share simple, relatable content; don't chase virality.
Client-Focused Content
- Create online content for your ideal client, not other trainers.
- Share authentic content, even if simple, instead of trying to appear overly smart.
Viral Dip Video
- A simple dip tutorial video unexpectedly went viral.
- It addressed a common client question about shoulder pain.