Informed: the podcast for LinkedIn® users 456. LinkedIn™️ in 2025
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Jan 25, 2025 Predictions for LinkedIn's evolution in 2025 take center stage, including anticipated new features and the impact of user engagement on the platform. The discussion addresses how AI integration could reshape authentic user interactions, while concerns about video dominance may threaten diverse content reach. The struggle between high-quality posts and engagement disparity is also highlighted. Lastly, a sneak peek into the Uplift Live conference spotlights networking opportunities for professionals eager to connect and adapt to these changes.
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Premium Duo Rumor
- LinkedIn is rumored to be testing "Premium Duo," a shared premium account for two users.
- The purpose and pricing of this feature remain unclear, raising questions about its practicality and value.
Larger Videos on Mobile
- Videos on the LinkedIn mobile app are slightly larger, indicating LinkedIn's continued focus on video content.
- This change, though minor, reflects a broader trend of increasing video prevalence on the platform.
2025 Predictions: User Behavior
- Mark Williams predicts LinkedIn's changes in 2025 will be driven by user behavior rather than new features.
- He anticipates a focus on improving ad quality and increasing session times, rather than simply increasing ad quantity.