HBR IdeaCast What Kind of Networker Are You?
Jan 5, 2021
Marissa King, a Yale School of Management professor and author of "Social Chemistry," delves into the diverse styles of networking. She explains how understanding your natural networking style can enhance your professional relationships. King highlights the importance of meaningful connections for creativity and happiness, offering practical strategies to adapt your approach as needed. Explore how COVID-19 reshaped networking dynamics and the value of authentic connections over mere contacts in today's digital age.
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Episode notes
Tie Strength and Innovation
- Strong ties provide emotional support and build trust, but may limit exposure to new ideas.
- Diverse connections foster innovation and creativity.
Networking Styles
- There are three main networking styles: conveners, brokers, and expansionists.
- Conveners cultivate strong bonds within their group, brokers bridge different groups, and expansionists maintain a vast network.
Vernon Jordan's Network
- Vernon Jordan, a civil rights activist and businessman, effectively used his diverse network to bridge communities and achieve professional success.
- Despite his vast network, he sometimes experienced loneliness, highlighting a potential downside of expansionism.
