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How many shoppers do you know will buy the first time they visit a store Very few, right? It takes some time before we can trust a brand. The same goes for e-commerce. The percentage may be even higher for e-commerce due to low barriers to exit from a site and go to the next one. In fact, more than 95% of the people that visit a website for the first time are not ready to buy. They need more than one interaction before they can make their mind. That’s where retargeting comes in. But is retargeting effective in every scenario? What are the best practices of effective retargeting? How many attempts should you be making to bring them back in the funnel?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss visitor retargeting strategies for e-commerce. We covered many grounds in this episode, including the concepts such as retargeting vs. remarketing and where retargeting could add real value to the marketing campaigns. Finally, we covered retargeting strategies, methods, specific tools for retargeting, their pros and cons, and most importantly, the stories where it was effective.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation