The Impulso Podcast E117: Foodpanda exits Thailand after 13 years... what happened？
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May 6, 2025 Foodpanda's surprising exit from Thailand after 13 years sparks a deep dive into its decline from market leader to just 5% share. Hosts examine the rapid rise of competitors like ShopeeFood and Grab, leveraging broader platforms for success. They discuss Delivery Hero's market strategies, focusing on profitability and operational complexities in local markets. The future of food delivery gets a look ahead with emerging trends in quick commerce and AI's growing influence.
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First Mover Lost Market Share
- Foodpanda announced it would leave Thailand after 13 years, showing a steep decline from earlier dominance.
- Its market share in Thailand had fallen to about 5% before the exit, overtaken by newer players like ShopeeFood.
Slow Decline Over Years
- Foodpanda's market share fell from above 20% in 2021 to single digits over a few years.
- The decline was gradual and visible across annual reports discussed by the hosts.
Early Expansion Then Early Exits
- Foodpanda launched in 2012 and expanded aggressively to many regions, including Indonesia and Vietnam.
- It exited Indonesia around 2015–2016 after Gojek's food delivery growth made competition untenable.