The Chris Haddad Show #8 - Alen Sultanic - How to Use Irrational Math to Make Millions
38 snips
May 27, 2022 AI Snips
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Regressive Marketing Knowledge
- Marketing knowledge tends to regress over time, becoming a diluted copy of original principles.
- This, combined with improved technology, leads to better targeting with weaker marketing, creating a blind misleading the blind scenario.
Success and Fulfillment Mismatch
- Sultanic's early success with Blackhat Insider and a membership site led to a $400,000/month revenue stream.
- However, he realized he excelled at marketing but lacked product fulfillment, prompting him to step back and reassess.
High Revenue, High Costs, and FTC Risks
- Sultanic's launches often generated high revenue, but refund rates, clickbank fees, and taxes significantly reduced profits.
- He sent leads to Ivy Capital, which was later shut down by the FTC, highlighting industry risks.