Katie Brinkley, a social media strategist, shares tips on using social media to grow podcast audience. Topics include community building, audience understanding, platform-specific strategies, and the four-post strategy for engaging content creation.
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insights INSIGHT
Social Media Is For Community, Not Listening
People don't open social media to listen to podcasts, they use podcast apps for that.
Use social platforms to build community and funnel listeners to podcast players.
question_answer ANECDOTE
Garden Story Explains Platform Care
Katie compares her failed garden to her friend's thriving one to explain tailored care.
Different social platforms need different 'watering' and care, not one-size-fits-all posting.
volunteer_activism ADVICE
Pick Two Platforms And Quit Auto-Sharing
Choose one or two platforms you enjoy and where your ideal listener is, and focus there.
Stop auto-sharing across platforms and tailor content to each channel's format.
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Social media is the destination of choice for podcast hosts to grow their listenership. The problem is that social media, as we use it, does not help with growing a podcast audience or gaining more listeners. But this doesn't have to be the fate of your social media efforts! In this episode, Katie Brinkley explains a simple social media strategy you can implement that will grow your podcast listenership using social media! Get ready to unleash organic growth for your podcast by using social media correctly!
Social media should be used to build a community around your podcast, not just for self-promotion. Understand your audience and tailor your message to each platform. Use the four post strategy to create a variety of content that engages and attracts listeners. Focus on building relationships and having conversations with your audience.
Chapters
00:00 Introduction 00:42 The True Intention of Social Media 02:11 Understanding Your Audience 03:08 Different Platforms, Different Strategies 05:04 The Four Post Strategy 08:02 Building a Community 09:27 Actionable Posts 11:48 Conclusion
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