Breaking Through in Cybersecurity Marketing The Marketing Strategy Behind Vanta’s “Calm-pliance” Campaign
Episode Summary:
Vanta CMO Scott Holden joins Gianna to talk about how the company is expanding beyond automated SOC 2 compliance and positioning Vanta as an Agentic Trust Platform.
Scott shares his path from Salesforce to ThoughtSpot and Brex, why Vanta’s preventive security approach stood out, and how the team is evolving its messaging as it moves further into the enterprise.
Tune in to hear how Vanta is thinking about category positioning, CISOs, and the strategy behind its new “Calm-pliance” campaign.
About Scott:
Scott Holden is the Chief Marketing Officer at Vanta, where he leads marketing as the company expands beyond automated compliance into a broader trust platform.
Before joining Vanta, he was CMO at Brex and spent more than eight years at ThoughtSpot in marketing leadership roles. Earlier in his career, Scott held several marketing roles at Salesforce.
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